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A5/05: Lufthansa and Graphic Design: Visual History of an AirplaneFrom Lars Muller
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Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. This volume contains numerous illustrations from the corporate archive and background articles and interviews.
- Sales Rank: #481461 in Books
- Published on: 2012-02-27
- Released on: 2012-02-27
- Original language: English, German
- Number of items: 1
- Dimensions: 8.30" h x .50" w x 6.00" l, .65 pounds
- Binding: Paperback
- 128 pages
From the Inside Flap
With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time.
About the Author
Jens Muller, 1982, and Karen Weiland, 1980, studies in Communication
Design at the Fachhochschule Dsseldorf,
Germany, since 2009 muller,weiland -
Buro fur Gestaltung und Kommunikation in Dusseldorf.
Jens Muller was born in Koblenz, Germany in 1982 and studied graphic design in Dusseldorf. Recipient of numerous national and international design awards, Muller is Creative Director of optik design studio in Dusseldorf, and editor of the A5 book series on graphic design history. He teaches graphic design history and editorial design as a visiting lecturer at the Peter Behrens School of Arts, University of Applied Sciences Dusseldorf.
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