Ebook Public Relations: A Values-Driven Approach, Books a la Carte (6th Edition)By David W. Guth, Charles Marsh Ph.D.

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For courses in Introduction to Public Relations

An introduction to Public Relations that focuses on ethical, productive relationships with strategic constituencies
Public Relations: A Values-Driven Approach introduces students to public relations, defined as the management of relationships between an organization and the publics important to its success. Authors David Guth and Charles Marsh outline the profession’s common issues, trends, and techniques, and help students to place the profession within the context of its role in the conduct of a civil society. In order to help students understand the contemporary state of the field, the Sixth Edition offers the most up-to-date statistics, the latest research, and the most current examples of public relations practice.

NOTE: This ISBN is for a Pearson Books a la Carte edition: a convenient, three-hole-punched, loose-leaf text. In addition to the flexibility offered by this format, Books a la Carte editions offer students great value, as they cost significantly less than a bound textbook.

Public Relations: A Values-Driven Approach, Sixth Edition is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.

 

• Sales Rank: #358997 in Books
• Published on: 2016-07-23
• Original language: English
• Dimensions: 10.80" h x .50" w x 8.40" l, .0 pounds
• Binding: Loose Leaf
• 384 pages

About the Author
David Guth is an associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. Guth received a B.A. in Radio-Television-Speech from the University of Maryland (1973) and an MA in Journalism from the University of North Carolina- Chapel Hill (1990). He served associate dean of the school from July 2004 to July 2009 and as chair of the school's Strategic Communication track from January 2000 to August 2003. His areas of research interest are crisis communications, political communication, and community journalism. Prior to joining the faculty in August 1991, he served in several public information positions within the administration of North Carolina Governor Jim Martin. That included four years as the chief spokesman for the state's prison, probation, and parole systems. He was also a broadcast journalist in Kentucky, Indiana, Georgia, New York, and North Carolina and is a recipient of numerous reporting honors, including the prestigious Peabody Award. Media Guide for Attorneys, a book he coauthored in 1996, received the American Bar Association’s Partnership Award. He is the coauthor of Strategic Writing: Multimedia Writing for Public Relations, Advertising and More (undergoing revision for its fourth edition) and Adventures in Public Relations: Case Studies and Critical Thinking. Bridging the Chesapeake: A ‘Fool Idea’ That Unified Maryland (Old Line Publishing; Hampstead, MD) was released in December 2013.

Charles Marsh is the Oscar Stauffer Professor at the William Allen White School of Journalism and Mass Communications at the University of Kansas. He received his Ph.D. from the University of Kansas and has been a faculty member there since 1989. He teaches courses in public relations, communication ethics, and theories of strategic communication. Before joining the faculty at KU, Marsh was senior editor of corporate publications for the J.C. Penney Company and editor of American Way, the inflight magazine of American Airlines. His research focuses on applications of rhetoric and philosophy to modern disciplines of persuasive communication such as public relations, advertising, and marketing. He is author of Classical Rhetoric and Modern Public Relations and Public Relations, Cooperation, and Justice. With David Guth and Bonnie Poovey Short, he is coauthor of Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More. His research has been published in several academic journals, including Public Relations Review, Journal of Public Relations Research, and Public Relations Inquiry. Marsh has served as a communications consultant for Ralston Purina, the USA Film Festival, the United States Information Agency, the American Management Association, JCPenney, and other organizations. At the University of Kansas, he is winner of the HOPE Award and the Kemper Award for teaching excellence.

 

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Public Relations: A Values-Driven Approach, Books a la Carte (6th Edition)By David W. Guth, Charles Marsh Ph.D. PDF

Public Relations: A Values-Driven Approach, Books a la Carte (6th Edition)By David W. Guth, Charles Marsh Ph.D. PDF

Public Relations: A Values-Driven Approach, Books a la Carte (6th Edition)By David W. Guth, Charles Marsh Ph.D. PDF

Public Relations: A Values-Driven Approach, Books a la Carte (6th Edition)By David W. Guth, Charles Marsh Ph.D. PDF

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Ebook Free Of Beards and Men: The Revealing History of Facial Hair

Ebook Free Of Beards and Men: The Revealing History of Facial Hair

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Of Beards and Men: The Revealing History of Facial Hair

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Review

“A finely detailed, borderline obsessive history. . . . Oldstone-Moore is a sensitive observer, who dispenses ironies with a light hand; tonsorially enthralled as he may be, he also seems in on the joke. His style is clipping and spry, free from the haughty grandiloquence and leaden jargoneering that characterizes much academic writing. . . . His long view on our unshaven history is likely to stand unchallenged for some time.” (New York Times)“Engaging . . . Readers will be enlightened as Oldstone-Moore links facial hair to gender perceptions, religious doctrine, military discipline, philosophical schools of thought, and more. . . . This is a great book for anyone who’s ever pondered why Jesus is portrayed with a beard, wondered about the origin of Hitler’s and Stalin’s mustaches, speculated why the Amish grow beards but shave their moustaches, or realized that no U.S. presidential candidate has sported facial hair since Dewey lost to Truman.” (Publishers Weekly, starred review)“A surprisingly interesting study of mankind’s love-hate relationship with facial hair.” (Wall Street Journal)“In Of Beards and Men, the historian Oldstone-Moore plumbs the many meanings of facial hair in Western history. . . . He writes well, and his erudition is impressive, enabling readers to learn all kinds of interesting things from this zigzag chronicle, which is basically a history of Western civilization as written on the faces of its leading men. Who knew, for example, that in 1968 Fidel Castro’s regime barred facial hair for students at Havana University?” (Washington Post)“Much like growing a beard itself, the investment of time and patience (not to mention the occasional recombing) can be appreciated in hindsight. We learn that ancient Sumerians and Egyptians shaved to distinguish bearded lords from clean-shaven priests, and most of the gods of ancient Greece were portrayed as beardless while mortals were bearded. Oldstone-Moore devotes an entire chapter to explaining why Jesus was sometimes depicted with a beard and sometimes not—and it makes a lot of sense. . . . Of Beards and Men may not completely crack the code on facial hair, but once you've read it, it's unlikely you'll take any beard—or mustache—at face value again.” (Los Angeles Times)“For everyone with a hirsute family member, a bearded patriarch, a fuzzy metro-sexual, here’s a great gift, a not-entirely-serious account of why and when men grow facial hair. . . . Of Beards and Men is a history of beards, which begins in ancient times and works its way to the modern day, demonstrating when beards were cool and when they were not.” (NPR Weekend)“[A] sweeping work of follicular anthropology.” (Slate)“Oldstone-Moore has a fantastic story to tell. . . He sees things other historians ignore and makes useful, even original connections. On Hitler and Stalin, he suggests that ‘an analysis of mustaches might have alerted the Western allies to the real possibility of German-Soviet agreement.’ Perhaps wary of being pigeonholed, he supplies two author photographs, one with a beard and one without. It’s typical of the care, attention and dry wit to be found throughout this wholly admirable book.” (Daily Mail, book of the week)“Symbolically speaking, human beings have been tugging on beards for as long as we’ve had tools to shave them with. Oldstone-Moore’s book comes at a time of newly sprouted interest in the meaning of facial hair. . . . The social and political consequences of beardedness are at the heart of Oldstone-Moore’s curiosity-packed, if rather dry, scholarly study of his subject.” (Boston Globe)“Entertaining.” (Times London)

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About the Author

Christopher Oldstone-Moore is a senior lecturer in history at Wright State University in Dayton, Ohio.

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Product details

Hardcover: 352 pages

Publisher: University of Chicago Press; 1 edition (December 8, 2015)

Language: English

ISBN-10: 9780226284002

ISBN-13: 978-0226284002

ASIN: 022628400X

Product Dimensions:

6 x 1 x 9 inches

Shipping Weight: 1.6 pounds (View shipping rates and policies)

Average Customer Review:

3.7 out of 5 stars

12 customer reviews

Amazon Best Sellers Rank:

#551,187 in Books (See Top 100 in Books)

Overall, I liked reading this book. Of Beards and Men provides a detailed, western history of facial hair from full beards, to mustaches, to clean shaven. Christopher, the author, did mention that he would only cover western history hinting that other cultures may be covered later by himself or even by us, the readers. He covered the history in chronological order, making this hairy mess more understandable. However, he jumped around different locations which got confusing and felt fragmented. I loved the chapter on the Renaissance. Maybe it’s the artist in me but the chapter felt like beards were in their heyday. Every man grew one usually for nature and self-expression as opposed to growing one to maintain rule over women or threatening rulers from other countries.The book was of a good length. Christopher covered the necessary details to set the scene then described the role that facial hair played during that event. I would’ve preferred if he left some sections on religion out of the book, specifically the sections on Jews and Muslims. These sections were at the end of the book and felt out of place because they were not chronological. Specifically, I’m talking about the sections on Jews and Muslims. These felt like he could’ve placed them in another book on other cultures or earlier in the book.The author wrote in a detached style. He explained the history yet gave no personal touches. It was like reading a textbook at times. Although, you can tell when he liked a certain event maybe because of the absurdity like that of the bearded women shows.This book helped me to understand why beards are popular during these times. Looking back on history, I can guess that men grow facial hair for vanity and conformity because of social media and to maintain a masculine presence because of shifting gender roles . Men grew beards during times of uncertainty to maintain stability in their rule.As a 20-something man who can’t hope to grow a beard, this book helped me comes to terms with that fact. I almost bought minoxidil (Rogaine) to put on my face in order to grow facial hair but after reading this book I feel more comfortable with myself.

I found the book "Of Beards and Men" interesting at the start. It had a wealth of history which was difficult for me to keep all together in my had. It had information of people throughout history in political,religion,and military positions. All with and without beards. A well written book!

Very Fascinating and interesting history on beards. Enjoyed the reading very much.

Full disclosure: I have a beard. Not like a Walt Whitman or a Leo Tolstoy beard to be sure. By comparison, it’s a pretty modest expanse of facial hair. I also call Portland home, a city where extravagant and carefully maintained beards (beard oil is a thing?) adorn the faces of many tattooed young men. I’d like to think my beard predates the hipster movement. When asked why I keep a beard, my answer is always the same: Kathleen likes it, and I’m lazy — in that order.But after reading this book, I realize there may be more to it — some non-conscious desire to prove to the world that I am both civilized enough to keep my verdant facial foliage in check, and yet also unafraid of displaying this woolly connection to the unfiltered natural vitality of a wild man.The tension between those two — purity of body and soul and the willingness to embrace our untamed natures — and how it plays out on the chins of man, is at the heart of the book.When I received it as a gift (thanks Stephanie) I thought it would be a bit of a lark with some interesting moments and a lot of bad puns. Instead, it is a well-written, intriguing and sophisticated historical analysis of the social and cultural forces that, through the centuries, have determined whether beards were accepted and cultivated or rejected and shorn.To set the stage, the book first examines the possible evolutionary advantages of beards which, it seems, boil down to three: they are an accident or harmless byproduct with no pressure to resolve (think male nipples), they signal dominance to potential rivals or they attract potential mates. All three are, of course, impossible to prove but the latter explanation is the most compelling. Tests have shown women tend to rate men with beards as more aggressive and dominant (signs, at least in the bad old days, of a protective mate), though not attractive. However, men with stubble (yes, Sonny Crockett, I’m talking about you) are seen as more attractive than clean shaven men because it would seem they have the best of both worlds.After that, it’s a full on roller coaster ride through history with the beard serving as a bellwether for man’s struggle between clean shaven (signaling purity, civility and religious introspection) and bearded (signaling independence, masculinity and natural vitality). There are plenty of profiles along the way, from ancient philosophers to the first body builder, Eugene Sandow, to some of the rogues of the modern world — Hitler and Stalin, for example. For all, their decisions regarding facial hair are placed within a broader context of the cultural norms they were trying to take advantage of or overturn.It’s truly a fascinating, well-written and well-researched book about a seemingly banal topic that provides deep and unexpected insights into the forces of history and the chins of men.

The book was exactly as advertised and shipped as desired.

Interesting, but otherwise a slow moving book.

given as a gift and book is being read and enjoyed very much.

I didn't actually read the whole thing because I bought it for a grandson who has grow a beard!

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Of Beards and Men: The Revealing History of Facial Hair PDF

Of Beards and Men: The Revealing History of Facial Hair PDF

Of Beards and Men: The Revealing History of Facial Hair PDF

Of Beards and Men: The Revealing History of Facial Hair PDF

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